Social Media & Digital Marketing
A real-time gamified engagement drive that brought live TV and social interaction together by prompting audiences to participate on Twitter during prime movie viewing time, encouraging real-world participation and community interaction.
A cultural-driven engagement campaign tied to the release of the critically acclaimed sports drama Sarpatta Parambarai on Prime Video, amplifying fandom conversations around the film's themes of legacy, resilience, and boxing culture.
A brand-aligned community engagement initiative built around the release of Bhuj: The Pride of India, cultivating emotionally rooted user-generated content and amplifying national pride themes across social platforms.
A large-scale integrated brand campaign centered around the idea of change from within, featuring Aamir Khan and Kiara Advani, driving social participation and broadening brand relevance beyond traditional financial messaging.
A community-driven campaign spotlighting real parent stories and celebrating parenting moments, expanding FirstCry's cultural footprint through authentic storytelling and brand affinity.
A multi-touch social campaign for the launch of Aarya starring Sushmita Sen, amplifying the show's narrative themes through influencer tie-ins, launch teasers, and community-centric content driving streaming traction.
I'm a Social Media and Content Marketing professional with 7+ years of experience across Entertainment, OTT, E-commerce, and Consumer Brands. My expertise lies in building and scaling digital ecosystems from the ground up, developing platform-native strategies, and translating brand objectives into measurable growth.
I specialise in growth strategy, content architecture, brand voice development, and performance optimisation — combining strategic thinking with creative execution to deliver results. I've scaled many brands consistently through data-backed strategy and performance-led storytelling.
Consistency builds memory. While trends create short spikes, a defined voice creates long-term brand equity. I prioritize clarity of identity over temporary visibility.
Strong visuals attract attention, but direction drives results. Every piece of content should serve a clear objective aligned with business growth. Numbers guide decisions, but insight creates momentum. I focus on meaningful performance indicators that influence outcomes — not surface-level engagement.
Creative clarity requires mental space. Sustainable performance and strong ideas come from a balanced, focused approach rather than burnout-driven output.
Custom roadmaps built around your brand goals, audience, and growth targets. No cookie-cutter plans — just what works for you.
Captions, scripts, and creative direction that match your brand voice and drive real engagement. Thumb-stopping content, every time.
Monthly deep-dives into what's working. Clear numbers, clear insights, clear next steps — no jargon, just decisions you can act on.
DMs, comments, and brand conversations handled with care. Building loyalty one interaction at a time across all platforms.
Planned, scheduled, and delivered. Consistent posting across platforms with a calendar that keeps your brand always top-of-mind.
Starting from zero or scaling what you have — I build and execute platform strategies that drive sustainable, long-term growth.
Not just followers — the right followers. Every strategy is built around real, measurable audience growth that turns into business results.
In a world of noise, I create content people actually stop for. Scroll-stopping ideas backed by platform-specific knowledge.
No guessing. Every post, campaign, and decision is tracked, tested, and optimised. You see exactly what's working and why.
Instagram, YouTube, TikTok, LinkedIn, Pinterest — I know what works on each platform and how to build your presence across all of them.
Engaged communities don't happen by accident. I build relationships that turn followers into loyal fans and fans into paying customers.
Not trends, not guesswork — 7 years of hands-on experience scaling brands across industries and platforms. The receipts are there.
Got a brand that deserves a bigger audience? Let's talk about what's possible. I'm currently taking on new clients and would love to hear about what you're building.